Kitschy Couture
ABOUT THE BRAND
Kitschy Couture is a celebration of diasporic identity! The founder of the label Abarna Kugathasan explores the intimate tale of her transcultural self. Merging Sri Lankan roots, Tamil ancestry and a western upbringing. As a child of Tamil immigrants, Kugathasan expresses her own identity and honors cultural duality. The sugary landscape of Kitschy Couture uncovers the diasporic sense of longing and the meaning of homesickness.
Why did you start your label/business?
Kitschy Couture narrates the story of my journey as the child of Tamil immigrants. It explores what it’s like to grow up in Germany, the feeling of homesickness and how beautiful it can be to find one’s authentic self. I share my story with countless others who had to leave their roots behind to begin again - people whose transcultural identities shape their daily lives. KC symbolises all these stories, offering an intimate glimpse into our lives - celebrating cultural diversity and identity.
