LUEDER

ABOUT THE BRAND

LUEDER represents a hybrid linked to sportswear complemented by maniacal attention to sartorial detail mixed with medieval To date, LUEDER has produced runway shows for both London and Berlin Fashion Week, with garments sold internationally. The AW25 show (and ‘Men are so BACK’ t-shirt) was one of Dazed’s fashion moments of the year, with other highlights including dressing Yung Lean, designing for YEEZY, and, last year, producing a collection for Inditex-owned Pull & Bear. LUEDER’s design practice has increasingly embraced an unisex approach, their functional garments moving beyond binary gender codes. Drawing on the utility and ceremony found in tailoring, medieval dress, and sportswear, the brand creates garments that support the many identities of the metropolitan customer, embracing the light and the dark in modern archetypes.