William Fan

ABOUT THE BRAND
The Berlin-based label WILLIAM FAN was established in 2015. The eponymous designer, who grew up in Germany with Asian roots, fuses European elements with Chinese influences and thus creates a harmonious union between these cultures. His biography is part of the holistic designs representing a timeless and progressive approach that does not rely on gender and age. Through telling his vision of eliminating the classical use of labels in forms of stories, he allows deep insights for the audience of his fashion shows. WILLIAM FAN produces ready-to-wear, shoes, bags, jewellery, furniture and objects.
ABOUT THE COLLECTION
With “RING THE BELL”, William Fan enters a new decade. Following its ten-year anniversary last year, this collection does not stand for reinvention, but for conscious reflection, refinement, and continuity. It is dedicated to the way the Berlin-based brand has always worked – through spaces, encounters and discovery – and is an invitation to pause and step closer. The materials emphasise depth and contrast: velvet, corduroy, and brocade meet technical fabrics and waxed surfaces. Pleating is a recurring element in the collection, seen in skirts, long-sleeve tops, vests, and flowing layers. The silhouettes shift between close to the body and voluminous, between tight and wider proportions. For the first time, iridescent materials are introduced, as well as down jackets and coats, with one design appearing almost pleated and another featuring a knot-like pattern with Asian influences. Modularity also plays a big role: inner jackets can be removed, faux-fur collars added or reimagined. Finally, the universe of footwear also expands significantly with new leather shoe models and sneakers.
All images are available at the official Berlin Fashion Week MEDIA HUB.




