William Fan
ABOUT THE BRAND
The Berlin-based label WILLIAM FAN was established in 2015. The eponymous designer, who grew up in Germany with Asian roots, fuses European elements with Chinese influences and thus creates a harmonious union between these cultures. His biography is part of the holistic designs representing a timeless and progressive approach that does not rely on gender and age. Through telling his vision of eliminating the classical use of labels in forms of stories, he allows deep insights for the audience of his fashion shows. WILLIAM FAN produces ready-to-wear, shoes, bags, jewellery, furniture and objects.
All images are available at the official Berlin Fashion Week MEDIA HUB.
How does your cultural background or heritage play a role in your designs?
Growing up in Germany as a kid of Hong Kong Chinese parents has been a formative experience. Both cultures feature prominently in my work. The tension between those two identities is always productive and the questions swirling around it – what is German? What is Chinese? Or what feels personal? – have always been with me and always will be, I think. This, for example, is where my interest in workwear originated; it birthed my love of very practical, very timeless clothing. Generally, I’m drawn to what is classical and timeless, to all that is antithetical to fashion in a narrow sense of the word.