Lou de Bètoly
ABOUT THE BRAND
Lou de Bètoly, a Berlin label founded by the French designer, combines elegance with extravagance, fragility with chaos, and innovation with nostalgia. Focusing on sustainability through upcycling and local handicraft, the label works exclusively with vintage and deadstock textiles. The unique Haute Couture pieces blend traditional techniques like embroidery, knitting, and weaving with contemporary aesthetics – as seen on celebrities like Dua Lipa, Rosalia, and Beyoncé.
All images are available at the official Berlin Fashion Week MEDIA HUB.
Why did you start your label/business?
With Lou de Bètoly, I wanted to focus on craftsmanship and keep it alive as a vital part of contemporary creation. It’s about more than just making garments – it’s about preserving techniques, honoring the handmade, and showing that craft still has a place in the future of fashion. I’ve always been drawn to blurring the boundaries between applied art, design, and fine art. For me, being a designer means constantly rethinking the process, exploring new possibilities, and creating freely – while staying conscious of what we put into the world. The label was born out of a desire to break away from the dead end of commercial repetition and overproduction, and instead offer something more personal, intentional, and enduring.